The CPG
Experience Council

A space for like-minded CPG experience professionals to share and develop best practices and benchmarks monthly in order to raise industry standards together.

Our Mission

The CPG Experience Council’s vision is to share and develop best practices and data to foster competitive customer experiences that help brand owners, customers and consumers win.

Dear Future Member

I’ve spent the last 32 years of my career in the FMCG world and loved every moment as it’s always been about people doing business with people. But having retired, I still have an itch that as an industry and for me personally we have some unfinished business still on the table.

The CPG industry is in a time of change.

COVID, supply chain challenges, inflationary pressures and digital transformation can either worry you OR provide you the moment to see the world very differently. Unlocking new Customer Experience ways of working to truly understand and improve the experience for the thousands upon thousands of end B2B customers. Those who are the very last people to touch your product before the consumer purchase.

By joining the CPG Experience Council, together we can harness all things CX from ideas, best practices, development materials and the technology of today for the greater good of CPG Businesses, end B2B customers and consumers… positively… so everyone benefits.

If this is something you or your company cares about, it’s time to join this council and become a member of something that could be truly transformational.

Nigel Tordoff

Chair, CPG Experience Council

Benefits of Membership

As an experienced hand in the CPG industry, you understand the obstacles traditional trade independents face. From supply chain challenges to inflationary pressures, we don’t see this as a time of worry — we see this as an opportunity to solve issues in the most loyal but fragmented channel we trade-in.

Experienced Leaders

Help shape the ultimate perception of how to professionalize experience in this channel.

Through your expert operational knowledge, we’ll create a database of customer experience best practice options and educational resources.

Discuss & Ideate

The opportunity to understand and improve customer experience in CPG through ongoing conversations starts now.

To truly make a difference, we meet monthly during Zoom meetings to discuss, ideate, build, and offer solutions for all things CX.

Exclusive Benchmark Data

Educate frontline CPG workers using global benchmarks for businesses to measure and improve.

We’ll bring aggregated data to the surface and solve recurring customer needs to continue improving industry benchmarking.

Elevate Standards

Utilize the CPG Experience Trust Mark to give your channel partners confidence and ultimately raise industry standards.

A cultural transformation will begin by building on one another’s ideas and finding solutions to advance CPG together.

Experienced Leaders

Help shape the ultimate perception on how to professionalize experience in this channel.

Discuss & Ideate

Utilize the CPG Experience Trust Mark to give your channel partners confidence and ultimately raise industry standards.

Exclusive Benchmark Data

Educate frontline CPG workers using a global set of benchmarks for businesses to consistently measure and improve.

Elevate Standards

Utilize the CPG Experience Trust Mark to give your channel partners confidence and ultimately raise industry standards.

A cultural transformation will begin by building on one another’s ideas and finding solutions to advance CPG together.

The CPG Experience Trust Mark

Our concept for creating the Trust Mark is to set minimum standards for customer and consumer experience.

By the CPG Experience Council applying our Trust Mark, we promise to offer traditional trade independents a range of best practices through constant open dialogue, a space to build on other’s ideas with honest feedback, educational resources for CPG workers, and above all, hold members accountable for our minimum standards when applying the Trust Mark certification.